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PAK Appears Again on CCTV Continuously Increasing Marketing for the World Cup
Release time: Nov 29,2022
As one of the world's top sporting events, the Qatar Football World Cup is in full swing. On November 27, Belgium lost 0-2 against Morocco, and a series of records were broken. As a cross-cultural world language, PAK, a leader in China's lighting industry, once again landed on CCTV to share love with fans around the world and witness the victory of pure football and neatness.
The first Winter World Cup in history, the most expensive World Cup and the "last dance" of the peerless double pride, the most expensive in history, the rise of new stars at the end of heroes, and many highlights also make the 2022 World Cup destined to be exciting. The reason why the World Cup is so fascinating is that in addition to the strength on the field and the infinite possibilities of accidents, people also pay attention to the sportsmanship contained in it - continuous struggle and endless struggle.
According to the "2022 Chinese Football Fan Behavior Insights White Paper", the number of football fans in China has reached nearly 200 million, and the World Cup is the most popular event among Chinese fans, with a preference ratio of 99.7%. The World Cup has opened the era of vertical screen, but CCTV5, as the earliest and largest professional sports channel in China with the exclusive domestic reporting rights of many top events in China, has a large screen, professional influence and attention.
As an authoritative national media, CCTV shoulders the historical mission of spreading "China's strongest voice" to the world. Therefore, CCTV's selection criteria for cooperative brands have always been known as "harsh", and its scale, reputation, products, culture, and brand value are all included in its assessment criteria. PAK has been deeply engaged in healthy and intelligent lighting for more than 30 years, and has continuously innovated to improve product cost performance through independent research and development, industry-university-research cooperation and other modes, and has won many corporate honors such as the second prize of the National Science and Technology Progress Award and the first prize of the Guangdong Science and Technology Award, and has become a national engineering lighting supplier for the venues of the Beijing Olympic Games, Shanghai World Expo and Guangzhou Asian Games. PAK's appearance on CCTV this time is a high recognition of PAK's comprehensive strength and brand reputation and official authoritative certification.
PAK's love for sports events, sports stars, and sports marketing originated from holding hands with Olympic champion Xiong Ni in 2001, and landing on CCTV in the same year to witness the Chinese national football national team advancing to the World Cup for the first time, becoming the official strategic partner of the Chinese Men's Basketball Professional League and the partner of Manchester City Football Club in China. With the platform and resources of international excellent sports events, PAK's brand building has embarked on the fast lane, becoming a leading brand in the domestic lighting industry, and greatly shortening the timeline of brand internationalization. This will also be another milestone in the sports marketing strategy, as the decisive significance of 20 years of sustainable investment in the brand's sports marketing strategy will help the brand to further enhance its brand power and deepen consumers' understanding of the PAK brand and products.
It is reported that during this World Cup, in addition to landing on CCTV, PAK also continued to carry out a series of interactive forms on social media, such as prize quizzes, goal list witnesses, schedule previews, hot spot tracking, etc., to strengthen interaction and stickiness with fans, accelerate digital and scenario-based marketing, and strive to output creative and good content, and integrate the spirit of the World Cup into the brand gene.
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