Harbin Ice and Snow World is booming, let's see how the PAK can "score high"

This winter, "pouring wealth" finally turned to Harbin in Northeast China, inviting the Oroqen people to go down the mountain, restaurants on frozen pear slices and plating a series of "advanced" operations emerge in endlessly, "Erbin, you make me feel strange" and other hot stalks fermented by the network platform to make Harbin ice and snow tourism quickly gain large-scale attention, three days on New Year's Day, the number of orders to Harbin increased by 631% year-on-year.

As the business card of the ice city, Ice and Snow World attracts many tourists every winter. This year is the largest in history, and it was recognized as the "world's largest ice and snow theme park" at the 2024 China Ice and Snow Tourism Development Forum, and won the title of Guinness World Records, attracting "Southern Small Potatoes", "Guangxi Sugar Oranges" and "Yunnan Wild Mushrooms" to check in.

Different from other attractions, Ice and Snow World is rebuilt every year according to a specific theme to create unique ice sculpture artworks, and the day and night have their own merits, and the double-sided beauty attracts many tourists to check in. It is worth noting that this year's comprehensive upgrade of the ice and snow food hall and the newly opened four-season amusement hall will promote the "one-season fever" of ice and snow tourism to the "four-season fever".

It is reported that the theme of this year's Harbin Ice and Snow World is "Dragon Ice and Snow Dream Dream". At night, the lights are transparent ice sculptures and buildings colored, forming a dream scene in the park of more than 810,000 square meters, and the colorful light is more and more dazzling in the long winter.

In terms of design concept and architectural features, the Harbin Ice and Snow World Four Seasons Ice and Snow Project (including slide stacking mountain, dream ice and snow museum, ice and snow show, iceberg hall, ticket hall, snowflake Ferris wheel, parking lot and supporting landscape square, etc.) will integrate the design of the exhibition site and the building, and the main body of the building adopts the treatment method of land landscape to integrate the building and the environment.

In order to better use the language of light to tell the story of the city at night to tourists, the lighting design of the building at night should be based on the characteristics of the architectural style and surface materials, match the appropriate color temperature of the light source, and use appropriate design techniques to better shape the image of the building, and ensure the coordination and unity with the surrounding environmental lighting.

The stadium building of Harbin Ice and Snow World is mainly in the form of arc and round design, and the appearance is simple and atmospheric. Based on this, the lighting design selects the dark gray wall washer of PAK to integrate the lamps and the building, forming a meandering light along the façade, outlining the outline of the building and showing the texture of the building materials. In addition, several point light sources are distributed in various areas of the building façade, such as stars dotting the sky, reshaping the image of the night scene.

In addition, Harbin Ice and Snow World uses various types of lamps such as PAK buried lights, flood lights, and light strips to the exterior of the venue, the entrance passage and the interior of the ice and snow show. Whether visitors go to the Ice and Snow Food Center to replenish their energy, or rush to the Four Seasons Amusement Park to experience interesting interactive programs, or go to the Ice and Snow Show to enjoy wonderful performances, the comfortable and bright light environment created by PAK can always guide everyone.

While appreciating the beauty of bright lighting art, PAK's high-quality lamps and lanterns provide a guarantee for the normal operation of Harbin Ice and Snow World. As we all know, Harbin is in the middle latitudes, the winter is cold and snowy, and the ice and snow world gathers a large number of ice sculptures, the temperature in the scenic area is 5~10 °C lower than outside the scenic area, and the performance requirements for lamps and lanterns will be more stringent.

In addition to the control and planning of the color temperature, brightness, beam angle and appearance color of the lamps and lanterns in combination with the characteristics of the building, the high protection level (IP66 and IP67) of PAK covers the external areas of all venues in Harbin Ice and Snow World, giving full play to the good moisture-proof, dust-proof and waterproof performance of the product, avoiding damage caused by foreign objects entering the lamp body, and greatly reducing the maintenance cost in the later stage.

Beauty brings warmth, spreading from the ice city to all parts of the country. With the popularity of ice and snow tourism in Harbin, it not only drove the popularity of tourism in Northeast China, but netizens from all over the country also shouted to the hometown Culture and Tourism Bureau to "copy homework", setting off a national tourism boom. PAK has been deeply engaged in the field of healthy and intelligent lighting for more than 30 years, and has actively integrated into the construction of cultural tourism night tour scenic spots, and is committed to giving full play to the value of light, lighting up the beauty of the city, and giving tourists a rich tour experience.

Figure: PAK Project (Hefei Huaihe Road Pedestrian Street)

Figure: PAK Project (Chaoge Old Street, Qi County, Henan)