PAK: Zhilian's New Lifestyle, Shining a Light on Every User

A few days ago, the state issued the "Outline for the Construction of a Quality Power", proposing that by 2025, the influence of Chinese brands will be steadily improved, and a large number of Chinese brands with excellent quality and obvious advantages will be formed. PAK has been continuously selected as the "Brand Power Pilot Project", lighting the fire of Chinese brand spirit with greater responsibility and innovative spirit, and interpreting a new legend belonging to Chinese brands on the world stage.

Under the ups and downs of the epidemic and the ebb and flow of the tide, the development of the home furnishing industry is facing many practical problems. At the same time, household consumption tends to be intelligent, comfortable and healthy, and emerging categories continue to rise. At the beginning of 2022, with the theme of "Smart Metaverse and Creating a New Life", we discussed the development of the industry under the new consumption situation with the person in charge of the PAK Brand Management Center, imagined the infinite possibilities of the "Metaverse Home" in the future, and provided new development ideas for those in the home furnishing industry in the face of all difficulties and helped each other.

PAK pointed out in the five-year strategic plan that the application scenarios of the lighting industry are constantly expanding, such as the rise of outdoor landscape lighting, breeding industry, planting lighting applications, the light environment and effect in the field of commercial lighting can also directly affect business performance, the segmentation and specialization trend of the lighting industry is becoming more and more obvious, and the user demand has changed from product to project demand from lighting scheme design to product provision and installation services, and comprehensive lighting solution providers will have more market opportunities and better market prospects than simple product providers.

In order to adapt to a more specialized market segment, PAK will promote reforms in many aspects in the future. Specifically, the company will focus on three aspects: business form, intelligent upgrading, and omni-channel integration. For example, in terms of business form, the company will transform from a simple lighting product manufacturer to an overall lighting solution provider; in terms of intelligence, it will vigorously promote the intelligent upgrading of products in PAK's existing stock market with light intelligence as the entry point; and at the same time, strengthen cooperation with the outside world to provide integrated intelligent lighting solutions for key partners.

In terms of channels, the company will create an omni-channel marketing model from online to offline, from domestic sales to exports. In particular, the benefit distribution mechanism of online channels and offline channels will be adjusted, and the "1+N" dealer model will be implemented, that is, in addition to the development of regional service providers, actively develop project dealers with resources and ability advantages in market segments, and empower dealers with products and businesses in corresponding subdivisions in accordance with the company's business plan, so as to improve the professional level and ability of the dealer system.

With more than 30 years of deep cultivation of healthy and intelligent lighting, we have adhered to long-termism and continuously integrated into China's economic and social development process and consumption scenarios, and continued to create value for global consumers and illuminate a better life by integrating international and domestic resources and polishing the brand background with the spirit of craftsmanship. At present, it has a relatively complete manufacturing system such as plastic processing and hardware accessories production, including the production and manufacturing of lamp beads, power drives, control parts and other components, and has established a complete set of strict and standardized supply chain management system, production management and quality control system.

In recent years, the company has continued to invest in automated production equipment and technological transformation, with the goal of intelligent manufacturing, continuously improving production efficiency and product quality control capabilities, and ensuring the overall improvement of product quality.

Chinese brand, shared by the world. Standing on the foundation of 30 years of precipitation, PAK embraces change and innovation with ingenuity. On the basis of maintaining the leading position of commercial lighting, we will vigorously develop home lighting and electrical projects, and actively enter overseas markets and strive to become an international lighting company. PAK is constantly creating a better life for consumers with fruitful results and technological innovation, and is committed to becoming a "leader in China's lighting industry".

2022 is the most important period in the development process of PAK Home Furnishing Division, PAK actively captures market opportunities around the development plan, promotes the construction of whole-house intelligent solutions, and officially launches the new business promotion of the whole installation channel, and at the same time disseminates and drains traffic on new media platforms, and has achieved phased success. In 2023, PAK will go all out around three sectors, one is to improve the smart product line and expand the number of outlets in the shadow collar store, the second is to break through the coverage of terminal channels and improve the exposure rate of terminal products, and the third is to further deepen the whole channel and fully promote the diversified development of home furnishing business channels.