Rooted in Panyu Shibi for 32 years, this "lamp" illuminates thousands of households | High speed Rail New City • Shibi Rise ①

Opening remarks: The hub is the heart, and the Bay Area is surging. Positioned as the gateway hub of the Guangdong-Hong Kong-Macao Greater Bay Area, Guangzhou South Railway Station Business District has the largest high-speed rail station in the country.

At present, the Guangzhou South Railway Station District Management Committee and Shibi Street are making every effort to promote the construction of the South Railway Station High-speed Railway New Town, adhere to serving the real economy, consolidate the manufacturing foundation, and drive the rise of new industrial stars.

32 years ago, in Panyu Shibi, Guangzhou, 22-year-old Zhang Yutao returned to his hometown after graduation and two college classmates started an entrepreneurial journey, "the first was to make the electronic ballast in the lighting lamp, at that time I felt that the lighting market has broad prospects in the future, so I plunged into this industry, more than 30 years have not changed." Speaking of the entrepreneurial story, Zhang Yutao's eyes are still full of certainty.

The company founded by Zhang Yutao has a resounding name: PAK.

From the birth of the first electronic ballast in China in 1991, the company's annual sales have reached about 3 billion, becoming the head enterprise in the domestic lighting industry, and its products have entered thousands of households. Looking back on the entrepreneurial process, Zhang Yutao said that anchoring the direction of green and energy-saving, focusing on the main business, striving for product excellence, and continuous innovation are the fundamental driving forces for enterprises to maintain a sustainable leading position.

Listed on the Growth Enterprise Market of the Shenzhen Stock Exchange

With an annual output of hundreds of millions of lighting products, it illuminates thousands of households

PAK, this name is familiar to many neighbors, but many people don't know that this company was born and rooted in our side - Panyu Shibi.

"The three of us started a business together, so we named it 'Sanxiong'. The brand that was used in the early days outside the province was 'Aurora'. Later, in order to better promote the company's overall brand strategy, the company name was set as 'PAK'. Zhang Yutao serves as the chairman and general manager of PAK.

With more than 30 years of experience in the field of lighting, PAK has gradually grown from a newborn calf in the lighting industry to a leader in China's lighting industry. The 30 years of PAK are just the epitome of the rapid development of China's lighting industry: in 1991, the first electronic ballast in China developed by the entrepreneurial team was born, in 1997, the first energy-saving lamp was born, in 2005, PAK pioneered "light health" in the industry, in 2012, it won the annual top 100 enterprises in China's light industry, in 2017, the company was listed on the GEM of the Shenzhen Stock Exchange, and in 2021, it rushed to the aid of "Huoshenshan" and "Leishenshan" In 2023, the testing center will be certified by Intertek's "Satellite Program" laboratory, and in 2023, Sanxiong will help the lighting construction of the Hangzhou Asian Games venues.

It is understood that PAK is headquartered in Shibi Street, Panyu District, Guangzhou City, with four production bases in Guangzhou, Zhaoqing, Chongqing and other places, with an annual production of hundreds of millions of sets of lighting products such as LEDs and fluorescent lamps, and the product line covers light source appliances, commercial lighting, engineering lighting, outdoor lighting, home lighting, intelligent lighting, electrical air heating and other fields.

Zhang Yutao introduced that the company has set up permanent offices in 60 large and medium-sized cities in China, and the total number of sales terminals in the country has exceeded 20,000, including more than 4,000 stores.

Lighting product application case scenario

What makes Guangzhou Panyu "a lamp"

In the strong Guangdong lighting industry enterprise group, PAK is a presence that should not be underestimated.

The first prize of Guangdong Science and Technology Award, the second prize of the National Science and Technology Progress Award, the 2023 Green and Sustainable Development Contribution Award, the 15th place in the top 100 LED lighting industry in China in 2022, and the most socially responsible listed company in the 2021 China Listed Company Reputation List...... The shining honors show that PAK is still "highlight" in the strong industrial cluster of Guangdong lighting.

Lighting product application case scenario

After 32 years, how did PAK grow from small to large and become a leading enterprise in the national lighting industry, and what is the experience behind it?

Zhang Yutao told reporters that the first thing is to pay attention to product strength. "From the beginning of the business, the company's positioning is very clear, that is, to make quality assured products, resolutely not to make bad goods, not to make quick money. Zhang Yutao said that the earliest company only made the core electronic components in the lamps - ballast, and later felt that this was just a spare part, there was no way to directly reach the end user, so the company continued to extend the lighting product line, "from the beginning of the office lamps, to now basically civilian lamps and lanterns product line have achieved full coverage." ”

In fact, it is the power of continuous innovation. Zhang Yutao said that products need to continue to iterate and innovate to keep up with the changes in the market, now lamps and lanterns pay more attention to environmental protection, energy saving, intelligence, and now people pay more attention to the scene of light use, hoping for a more convenient way of regulation and control, "We have developed a series of lighting products, which can automatically perceive people's emotions to adjust the light." "A lamp seems simple, but it is actually very complex, including optoelectronics, hardware and sheet metal, structure and other disciplines. Zhang Yutao said that the company attaches great importance to R&D and innovation, continues to invest, and builds a R&D center. Over the years, PAK attaches great importance to the research and development of various products and has invested hundreds of millions of yuan, has obtained more than 400 national patents, and currently has 319 valid patents, including 5 inventions, 121 utility models, 193 appearances and 132 trademarks. In 2008, it was awarded the title of well-known trademark, and in 2019, it won the title of "21st China Patent Excellence Award".

In addition to product innovation, innovation in enterprise management is also very important. Zhang Yutao said that in the lighting industry, the company was the first to build a national sales channel, "continue to promote the iterative innovation of products from generation to generation, from electromechanical to electronic, from fluorescent lamps to LEDs, we are in the front, and now the smart lamps are also in the front." In addition, the innovation of enterprise management and sales model makes product research and development and technology innovation better recognized by the market. ”

Hangzhou Asian Games venue lighting project construction

Initiating public welfare actions

Rooted in the South Railway Station Business District to achieve greater development

According to the data, in 2022, the main lighting products such as electric light sources and lamps manufactured by lighting enterprises in Guangdong Province will account for about 2/3 of the total number of lighting enterprises in the country, and it has a strong industrial cluster system of electric light sources and lamps, occupying an important position in the national lighting industry map. Among them, Guangzhou Panyu is also the earliest area to develop the lighting and sound industry in China, with a history of nearly 30 years and obvious industrial advantages.

"Integrating into the Guangdong lighting industry chain, PAK occupies a development advantage. Zhang Yutao said that rooted in Panyu, Guangzhou, PAK has strong industrial support and a more sensitive sense of market smell, "For example, to find accessories and some downstream supporting resources, here is very complete." In Guangdong, the Pearl River Delta to do lighting R & D and production, with cost advantages, talent advantages, market advantages, can be unique conditions. At the same time, the proximity to the industrial chain and the main consumer market also makes our company's market sense more sensitive, and the update and iteration of products respond faster. ”

In addition to the industrial ecology, the regional cultural environment and the government business environment are also very important to the development of enterprises. Zhang Yutao was deeply touched by this. He believes that the cultural and soft environment of Panyu District and Shibi Street is superior, "The people here are simple and easy to deal with." As a native of Panyu, I have a lot of affection for this land. He said that in terms of enterprise development, the government has also given great support, such as enterprise support, the government has tried its best to support, and also guide enterprises to use good and exhaust policies. Secondly, the government insists on doing nothing to disturb and giving enterprises a quiet environment, so that enterprises can focus on development.

Looking to the future, Zhang Yutao believes that the location advantage of Panyu Shibi Street as the gateway hub of the Greater Bay Area will greatly help enterprises obtain greater development opportunities. PAK will take root in Guangzhou South Railway Station High-speed Rail New Town and Shibi Street, and make greater contributions to the high-quality development of the region with its own high-quality development.

Text, photo/Guangzhou Daily New Flower City Reporter: Xiao Guilai

Guangzhou Daily New Flower City Editor: Shi Xiufu