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PAKx Guangzhou Design Week has come to a perfect end with constant praise!
Release time: Dec 15,2023
From December 8th to 11th, the four-day Guangzhou Design Week came to a successful conclusion. As a design event in China, this year's Design Week brings together over a thousand design and art institutions, as well as design driven enterprises from more than 20 countries including China, Spain, the Netherlands, and Italy, showcasing tens of thousands of new design products. Together with 409760 like-minded peers, it proves the birth of "surprise".
PAK participated in this grand event for the eighth time and made an appearance at Guangzhou Design Week this year with the theme of "Light and Shadow in Four Seasons Smart Design". With its unique lighting technology, it unlocked a new chapter of colorful aesthetics and enthusiastically responded to the keywords of "Fine, Fine Design+Fine Craftsmanship+Fine Texture" in the National Gallery.
This PAK carefully selected a series of representative lighting products for display, showcasing its new breakthroughs and innovative achievements in lighting design, whole house intelligence, and health lighting. In terms of design, a large number of linear lighting techniques are used, and through clever use of color matching and layout, deep integration of artistic expression thinking and attempts is made.
This exhibition not only deepens people's understanding and recognition of the lighting environment, but also injects new vitality into the lighting market, and conveys an important message to everyone: in modern society, lighting is no longer limited to meeting basic lighting needs. It can become an artistic carrier, presenting beautiful light and shadow effects through intelligent and innovative methods, which is in line with contemporary aesthetics.
During the exhibition, PAK was awarded the 2023 Red Cotton Design Award · Product Design Award and the title of "Most Concerned Material Brand by Designers" for its years of unremitting pursuit of high-quality development.
The Red Cotton Design Award is jointly organized by the China Industrial Design Association and Guangzhou Design Week, and is one of the most influential design awards in China. The PAK high terminal brand Platinum Carving Figo series has won awards for its excellent product performance and design philosophy, reflecting the recognition of PAK products by the designer community.
The IHIDA Habitat Space Design Award is a design award initiated by the Habitat Space Design Association for Chinese design institutions and designers. Liang Zhitian is one of the main initiators, gathering excellent design forces in the industry, aiming to explore the multiple possibilities of human future living forms. PAK has been awarded the title of "Most Popular Material Brand by Designers", which not only demonstrates its strength in driving industrial upgrading and change, but also demonstrates its role in promoting innovative development of living spaces.
In response to the promotion of this exhibition, PAK has made joint efforts both online and offline, using self media matrices to promote the grandeur of the PAK exhibition, using methods such as graphics, videos, and live broadcasts to attract the attention of many designers. In addition, PAK has invited multiple million fan bloggers to visit the exhibition in person, with over 2000 KOCs speaking up for PAK, creating millions of followers and extending the influence of the entire PAK to the design, home furnishings, fashion circles, and more. During the exhibition, more than 1100 designer friends joined PAK's private domain to receive services, achieving a refined exhibition dissemination method and winning widespread praise from users.
In the future, PAK will continue to deepen its efforts in the field of healthy and intelligent lighting, striving to help the brand move towards a higher quality development path through technological innovation, brand building, and other aspects, and working together with partners to create a better tomorrow in the lighting industry.
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